Our Story

We are two sisters, Rubina (35) and Roxanne (33), who reveal the beauty secret of their origin to the modern world.

Growing up in a modern country such as Germany, we always felt a deep connection with our mother country Tunisia and its simplicity and tradition. Spending time in our family farms and learning about the almost forgotten culture of the native inhabitants of Tunisia, the Amazigh, has shaped us.

We have learned about the power of simple natural ingredients and how we can benefit from them. The same herbs have been used in food and as medicine. Their food is made with only a few ingredients but is delicious and rich in nutrition.

The woman of the Amazigh were strong and proud women who cared very much about their beauty—adorned with eye-catching clothes, jewelry and tattoos.

What has inspired us the most, are their beauty secrets. We noticed that women always have thick hair and smooth skin, although they find all that they used for their skin in nature. One of the biggest beauty secrets used by the Amazigh woman is the prickly pear cactus. It had multi-use for them, but they used the oil of the seeds for their skin and hair for healing and medical use.

Nowadays, studies have proven the benefits Prickly Pear Seed Oil can offer due to its high potential in vitamins and amino acids.

We see our mission in sharing this secret to the modern world and proofing the power of nature.

While we are producing our Prickly Pear Seed Oil in the same farms where we used to spend our holidays with our family, we support the local farmers and especially women by providing them work to support them and their families.

Our brand name AZATIM, is inspirited by the ancient Amazigh inhabitants. It stays for PURITY, LEGACY and POWER. All AZATIM products contain ingredients of the ancient beauty secrets of the Amazigh.

Rubina & Roxanne

Founders of Azatim

Roxanne

Co-founder of Azatim

My life-changing journey started when I woke up one day and nothing was the same anymore…

Read the Story about Roxanne

My life-changing journey started when I woke up one day, and nothing was the same anymore.

Living in Dubai, I was driven by a hectic big city life where career and money are the focus and time is divided into work and superficial lifestyle, when I had to realize that there are more important things in life and that we have to consciously appreciate and value, the meaning of health and family.

The loss of my mum and subsequent cancer illness of my sister shook me awake and showed me a new path in life. I was supposed to accompany and help my sister to her healing when I realized I was actually starting my own healing journey.

Out of desperation and the search for my purpose in life, I started my spiritual journey of healing, where the magic of crystals got my attention. I learned about the power of crystals and their healing properties, and the more I have experienced the power of crystals, the more I involved them in my daily life. Drinking water, jewelry, for meditation, healing and energizing the living space.

Be added that after the breast cancer treatment of my sister, we travelled together to our mother country Tunisia as we felt the need to go back to our roots and to visit part of our family, which is still living in remote.

This time allowed us to connect and ground. Here, our relatives still dress like the inhabitants Amazigh and still carry a lot of their holistic secrets in food and beauty. As we found out what this inconspicuous prickly pear cactus could offer, our vision of AZATIM was born. The vision is to produce the best organic prickly pear seed oil in our farm, offer seasonal work to local women, and bring this beauty secret to the rest of the world—a mission in memorial to our ancestors and our mother.

Today, I can say proudly that we came really far, not only in healing and growing but also in realizing our vision of creating AZATIM.

The hardest path can be the most enlightening and transforming, meaning for me following my new life purpose in integrating crystal healing in my life and realizing AZATIM’s vision.

Sincerely,

Roxanne Radwanski

Co-founder Azatim

Certificated crystal healer, Art therapist

Rubina

Co-founder of Azatim

I was having the time of my life, a successful career with a lot of travel, a beautiful marriage and child, until my world broke down…

Read the Story about Rubina

I was having the time of my life, a successful career with a lot of travel, a beautiful marriage and child, until my world broke down when suddenly my mum died from cancer. The darkest year of my life began, when I fell into grief and depression. A year after, I got diagnosed with breast cancer. I had to become sick to finally heal my life and appreciate simple things.

My healing journey brought me face to face with simple, intuitive reality. If I want to feel, function and look my best, I must become mindful of how I treat my body- including what I put in and on it. This meant that I had to take a hard look at the plethora of harsh chemicals and artificial ingredients hidden in food, cosmetic, and hygiene products and accept that they affect my health, particularly at the microbial level. With this information, I became my mission to nourish my body with only the cleanest ingredients from nature. And since my skin is my body's largest organ, I became determined to avoid exposure to the questionable ingredients in most skincare products: I began hand-crafting my own.

As time passed, it became abundantly clear that we needed to set a new standard in natural skincare, because if products containing 90% clean ingredients (with 10% being impossible to understand) wasn't good enough for me, it wasn't good enough for others either. Many brands claim to be natural and even organic, but as soon as you read the label, you realize they are secretly harboring artificial preservatives and other synthetic nasties that can have a toxic effect on your microbes your health. We've been told that we can't achieve naturally radiant, timeless, and healthy-looking skin without using lab-made ingredients, but I beg to differ. Just as we deserve to eat clean foods completely free from artificial preservatives and artificial ingredients, we deserve a skincare line that gives us the same benefit.

This was the perfect time for me to return to my origins and reveal the natural ingredients that my family in Tunisia has been using for generations. When I discovered the prickly pear seed oil, I was so euphoric that I wanted to share this beauty secret with the whole world.

I asked my sister Roxanne, who was a long time before me focused on holistic to support me in this mission. Since then, we are putting a lot of love and energy into AZATIM, a product which does not only help the customer but the local women and, most important, women in third countries with breast cancer in need, as we donate with each purchase of an AZATIM skin oil directly to breast cancer patients in third world countries. Even if we cannot change the whole world, we can make a difference for some individuals to bring them a smile in their hard times and spare support and love.

I Thank You for your trust in my product, and I hope you will love and enjoy it the same as already the Amazigh woman did.

Sincerely,

Rubina Radwanski

Co-founder Azatim

Our Customer Say

I love the holistic approach of this product and the fact that they use real crystals! Oil feels so smooth in the skin and smells like pure nature! After 2 weeks using I can see clearly improvement of my skin.

H. Lisa

Teacher, Germany

A really inspiring story of Azatim and the founders! It is good to see a brand trying to make real changes and having clear mission. Love to be part of this!

T. Estefania

Yoga Teacher, Germay

Azatim gold became part of my daily beauty routine! Don’t have to use any thing else as my skin feels satiny and smooth. My skin is at their best! Thanks Azatim!

M. Lina

Manager, Dubai

Our Story

Rubina & Roxanne

Founders of Azatim

Roxanne

Co-founder of Azatim

Rubina

Co-founder of Azatim

Our Customer Say

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